POPAI Awards - late entry cut off 29 July
27-Jul-2016 POPAI’s Marketing at Retail Awards; the national benchmark for excellence in Retail and Shopper Marketing, closes for late entries at midnight on July 29. Here's some useful tips on how to make entering simple.10 simple tips for a great entry. From someone who knows.
POPAI Current Board Director and tireless industry advocate, Zita Watkin shares her top 10 ways to simplify writing a great award entry. Zita's entries on behalf of Active Display Group have won many POPAI awards in Australia and globally.
Great POPAI entries don't always come with an abundance of insights, data and analytics. Sometimes, it can be a challenge to either access or be able to publicly use detailed data to support your entry, due to client confidentiality. How to work with that?
Think about that buzz word "Experience". Here are some simple strategies that I use to make the most out of the information that I have (which is generally so much more than you think!)
10 Ways to make entries stand out!
1. The money shot - Sounds sexy and it's supposed to! Your primary image needs to look sleek, sharp and sexy.
2. The 3 P's - Great in-market Photo, great Product, Great Promotion! It's easy to answer the questions when your entry ticks these 3 simple boxes.
3. Stand out from the crowd - Make an impact by standing out from the other entries expected in that category.
4. Wannabe - "I wish that was my campaign!". Write an entry that is designed to make people wish it were theirs!
5. Say only what you need to say - Less is more. Keep the entry fresh and to a minimum, rather than a maximum.
6. Use point form - Who wants to read an essay?
7. Objectives and Results - These 2 should match up. Sounds simple, but think like this whilst writing to ensure that you keep the entry on track for success.
8. Can't use sales data? - Focus on other positives like brand , market, and cost effectiveness.
9. The word on the street - Think shopper! Apart from your client, talk to other people in the office, designers, your friends and family. Show them images and have a chat about the activation with people that actually might be the target market!
10. Edit Edit Edit - Ask at least 3 people to read your submission. Does it make sense?
In 2016, there are 25 total categories, across two streams; "Physical Store," and "Shopper Experience," plus individual awards for thought leadership.
Comprehensive information on all awards categories and entry criteria may be found in our detailed AWARD ENTRANT INFORMATION BOOKLET.
Find out more about Active Display Group.
Everything you need to know may be found in the below articles and links. You will need two guides: The Award Entrant Information Booklet, and How to Enter Online Booklet.